As Josh Safdies Marty Supreme approaches its Christmas Day release, the A24-produced film is leaving behind a whirlwind of merch-focused activations that have resonated like no other title in recent years.On the surface, the initiative pales in comparison to the $150 million USD marketing blitz for Greta Gerwigs Barbie (2023). Warner Bros. strategy enlisted over 100 collaborations - ranging from Gap and Crocs to Xbox and Airbnb - cementing it as one of the most robust promotional pushes in histo...
As Josh Safdies Marty Supreme approaches its Christmas Day release, the A24-produced film is leaving behind a whirlwind of merch-focused activations that have resonated like no other title in recent years.On the surface, the initiative pales in comparison to the $150 million USD marketing blitz for Greta Gerwigs Barbie (2023). Warner Bros. strategy enlisted over 100 collaborations - ranging from Gap and Crocs to Xbox and Airbnb - cementing it as one of the most robust promotional pushes in histo...
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